The “Crazy, Stupid, Love” actress and the “Cowboys & Aliens” star will both work to front the beauty brand in a bevy of TV, print and internet advertisements.
In a statement regarding her gig, Emma expressed her sincere interest in the company, telling, “Revlon recognizes that every woman is multifaceted and magnificent in their own way and the expression of individuality is as important to Revlon as it is to me,” noting, “I vividly recall my mom wearing Revlon makeup and I remember getting to the age when I was finally able to wear Revlon myself.”
As for Wilde, the team-up is all about making people feel good for a good cause, as she explained, “Creatively, Revlon has never been afraid to push the envelope, which is important to me. I also love that they use their tremendous recognizability around the world to do good as one of the industry’s biggest champions of women’s health. It’s exciting to join a company with a big heart and big ideas!”
On top of their promotional duties, the pair will also lend their efforts to the brand’s fundraising, which aids women’s cancer research.